Car Dealer Websites, Search Engine Optimization, SEO, Website Optimization, Retention

If you are selling cars, you have to have a website. If you are extremely well connected and well known in your community and if you have an extraordinary sales force, you may be able to get by for another few years. But make no mistake. You will go out of business if you do not have a website. It is simply necessary in this day and age. The question is, how much are you going to spend for it?

It may sound like a simple question but it is quite complicated. There are a lot of factors that affect the price you would spend on a website. If you are a computer engineer you could get away with as low as $5 - $10 per month and do pretty much everything yourself. Otherwise, it depends on the things you want on your website, your domain name as well as shopping around and getting a good deal like in any other industry.

First of all, you need to remember that a dealer website is a marketing tool. It is a big and important piece of your online and offline marketing. But in the end, it is meant to get people calling about your cars. You want visitors to come to your site, check out your inventory and call or send email about your cars.

The company or solution you use for your website will affect the bottom line: number of leads. If you go with a cheap looking website, you will probably not be found easily on search engines and people that come to your site will not trust your website enough to make that call. On the other hand, you can spend thousands of dollars and get a great looking website with a lot of leads. You might then find out you would get pretty much the same number of leads with a cheaper solution. You need to find a fine balance. In order to do that you need to know the basics of how your website will generate leads:

Acquisition: This is basically the way to attract people to your website. It is no use having a great looking website if no one can find it. It is not uncommon to see great looking websites that cannot be found in any other way than typing the domain name to the search engine. In order to get people to come to your website, you would need to advertise it and optimize it for search engines. SEO (Search Engine Optimization) is a pretty vast subject. Read more...

Conversion: You may have a website that is found by a lot of people. However, you may still not be hearing the phone ringing. Or it could be much better. If people do not think that you have a professional website, they will not call. Even if they think that your website looks OK, if your competitor website looks better, they might go with them. There are a lot of factors that affect this. Experimenting and finding out the best page elements that generate the highest number of leads is called Website Optimization. Read more...

Retention: If you actually got the customer to call and sold them a car, you should maintain your relationship. This is good not only for referrals but also for future repeat sales. Obviously you would need good sales and support. But your website could help you with retention as well. In the online world, retention is done via reputation management, social media, newsletters, email marketing, etc. Read more...

Web Based Dealer Management System by Carsinia